Dale Mercer, Tinsley Mortimer, and Dabney Mercer

Tinsley Mortimer and Dabney Mercer

Senga Mortimer and Tinsley Mortimer

Topper Mortimer, Dale Mercer, and Tinsley Mortimer

Tinsley Mortimer

Tinsley Mortimer is the career socialite that has it all: a handbag line, a clothing line, a design consultancy, and the ambassadorship of her favorite fashion house. She launched her namesake Tinsley Pink ultra-gloss for Dior Beauty at the Saks Fifth Avenue flagship in New York in a multi-tiered event.

Starting at noon, Tinsley joined her Dior make-up artist for a two-hour master class for twenty people in the Eat at Saks restaurant on the department store’s second floor. She then made her grand entrance downstairs to Saks’s main floor to greet the assembled press there and her supportive family members, including sister Dabney Mercer, husband Topper Mortimer, mother-in-law Senga Mortimer, and mother Dale Mercer, who is currently pursuing a graduate degree at Harvard.

The socialite was flanked on all sides by fans, photographers, and camera crews. She then left again for the store’s restaurant for a second session of the master class, this time filled with students from neighboring middle and secondary schools, there to see their favorite socialite in the flesh and to have her autograph their Tinsley Pink glosses. A portion of the sales of Tinsley’s limited edition lip gloss will benefit her charity of choice, Operation Smile.

All photographs © PatrickMcMullan.com.